First, deep dive into Beverage Group Performance. Pernod Ricard Took the Crown! Our strategic brand positioning and diverse category wins secured them the top spot this year.
- 2024 saw a shift in power as Pernod Ricard dethroned Diageo as the most successful brand owner.
- Pernod's success hinged on several factors: Beefeater leaping over Diageo's Tanqueray in gin and top-three positions in Irish whiskey, rum, vodka, cognac, tequila, and champagne.
- Diageo maintained strong performance with joint-second most brands but lost positions in smaller categories.
- Bacardi remained in third with wins in rum, vodka, and cachaça.
- Rémy Cointreau showed quality over quantity, jumping to seventh despite fewer brands, achieving second place in cognac, brandy, and liqueurs.
Our Brands
- Jameson untouchable: Bestseller in 50% of bars, top 3 in 74%, 100% record on list.
- Olmeca Altos on the rise: House pours in 15% of bars, potentially threatening Patrón's spot.
- Absolut holds steady: Consistent third place, reliable workhorse spirit.
- Del Maguey, the pioneer, faces a challenge: Top seller in 19% of bars. Lowest yet. Del Maguey's dominance weakens.
- Beefeater tops the bestseller list.
- Monkey 47 leads the trending list, showing a growing demand for unique brands.
- Martell holds 3rd and narrowly beats Ferrand, showing signs of decline for the latter.
- Perrier-Jouët competes for the top spot and a strong presence in bars. Perrier-Jouët remains a strong competitor.
- Havana Club takes 2nd: Edges out Plantation; new bartending competition shows commitment.
Top Brands and Why They're Popular?
Bartenders' Choice
- Tanqueray reigns supreme, loved for its quality, price, and Diageo backing.
- Plantation rum had a strong run (2015-2021) but slipped this year.
- Bacardi climbs to third, while Del Maguey mezcal and Beefeater gin remain consistent favorites.
Gin
- Tanqueray takes the top spot for its consistency and overall value.
- Beefeater is catching up, having won three times in the past decade.
- Bombay Sapphire and Hendrick's remain popular, and Monkey 47 has become a regular fixture.
Rum
- Bacardi dominates, claiming the best-selling title 10 out of 15 years.
- Havana Club poses a challenge, with two wins and three finishes above Bacardi.
- Appleton and Ron Zacapa are long-standing favorites, while Plantation is a recent addition.
American Whiskey
- Bulleit has been on fire since 2015, winning six best-selling titles in the past nine years.
- Maker's Mark is a classic presence, winning five titles and never falling below fourth.
- Woodford Reserve and Jack Daniel's are consistent players, with Jack experiencing a downward trend since 2015.
Tequila
- Don Julio reigns supreme, winning 9 of the last 10 years.
- Patrón climbs to second, boosted by Bacardi acquisition in 2018.
- Jose Cuervo, despite early dominance, falls to third.
- 2013 is a turning point for tequila, with bars shifting from mixto to 100% agave.
Vodka
- Bacardi's Grey Goose retains its all-time top spot.
- Ketel One claims second place but may not catch Grey Goose for a few years.
- Absolut remains consistent at third.
Cognac
- LVMH's Hennessy remains the undisputed champion, topping every list for 15 years.
- Rémy Martin holds steady at second.
- Martell and Courvoisier round out the top four.
- Ferrand Cognac makes a debut in the top five.
Scotch
- Johnnie Walker dominates, being the world's best bars' choice since they started polling.
- The Macallan and Monkey Shoulder make up the top three.
- Chivas Regal and Dewar's remain in the top five.
- Single malts are trending in scotch, but Johnnie Walker's dominance remains unchallenged.
Liqueurs
- Cointreau has held the top spot for consistency for over 15 years.
- Campari has topped the list for the past nine years because of the Negroni's popularity.
- Chartreuse and St Germain follow in third and fourth.
- Baileys secures fifth place with its early wins.
Beer & Non-Spirit & Mixers
- Heineken stays king, draught and Guinness are rising, and craft is still niche.
- Beer is present in over half of top bars: It plays a role despite its focus on cocktails and spirits.
- Heineken reigns again: Bestseller for 8th year, Dutch lager popular choice in 11% of bars.
Non-Alcoholic Spirits
- Over 2/3 of top bars stock non-alcoholic spirits, catering to mindful drinkers.
- Lyre's takes the crown: Top seller in 24% of bars, British brand expands globally and partners with DJ David Guetta.
- Seedlip remains a contender: Diageo veteran stays strong with 23% top choice, offering a core range of three expressions.
Mixers
- Fever-Tree's decade-long reign continues, London Essence Co. reaches new heights, Sanpellegrino makes a strong debut, and the fight for premium mixer supremacy heats up.
- Fever-Tree dominates: 10th year as a top seller, present in over half of bars, maintains unchallenged position.
This summary helps! Do you have any specific questions about the report or any particular categories or brands you'd like to know more about? I will be happy to answer any questions you might have.
